12Society is a guy-focused lifestyle company built on “the intersection of culture, technology and commerce. The kernel for 12Society came out of a problem that the co-founders identified while at JungleCents, specifically that many brands out there want not only to get the attention of the 18 to 35-year-old male demographic, but they want to get them actively engaging — and shopping.
More: Techcrunch;
Follow on: @timlincecum, @12Society, @SameerSociety,
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You can also bookmark these style fashion blogs 2012 for Men: 
Cup of Couple: Mike Madrid (a photographer) and Gabriel (Gabi) Garcia (a graphic designer), a Madrid-based twosome who created their blog have perfectly mix business and pleasure.With Gabi’s more classic, polished looks and Mike’s eclectic taste for bold patterns and edgy outfits details, the two perfectly complement each other.
Why You Mad?! — Ask and ye shall recieve. Answers, that is. Austin Ao-Xiong Wong can break down your fashion Qs in grand style. And he takes the time to answer tons of readers’ style conundrums on his blog. Between posts showcasing his own personal style (collegiate and classic, mostly), and his shopping suggestions for everything from Uniqlo to Balmain, we think this New York gentleman is a genius source of intel for dudes who are seeking advice from, you know, another dude.
Dapper Lou — Lougè Delcy, a Brooklyn-born/bred/based blogger has a lot to say about style, and he shares it all through a multi-faceted site involving original street-style photography, a shopping-based page for “Lou’s Picks,” and of course, plenty of snaps of the blogger’s too-cool outfits that are part traditional dandy and part modern menswear, with a touch of urban influence thrown in.
Put This On — If you only catch your boyfriend wearing an ironed shirt and shoes that don’t involve laces between the hours of 9 and 5, please send him here. Put This On may not be brand new to the scene, but we can’t help but admire the blog and video series for its direct advice for the educated and hard-working gentleman. Clueless? They can help. Confused? Not a problem. Creator Jesse Thorn’s site provides some of the most basics dressing tips that can not only separate the boys from the men, but also really hone in on the importance of quality, fit, and an appreciation of personal style.
