Noom, Inc. today announced that a new version of their Noom Weight Loss Coach will be available for their 5 million users later this month. 

Based on a person’s daily eating and exercise behaviors, the Coach gives them a customized program to help them lose weight, get fit, and stay on track. Noom is the first company to bring together three core concepts into one mobile weight loss application: tracking, motivation and coaching. The app has added rewards and motivational features to increase engagement, along with a few new food tracking abilities.

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