Trouble achieving your goals? Do you need some social pressure to achieve them? Here comes a start-up powered byMusclePharm, BodyBuilding.com, and Codecademy, GoalHawk by Sumukh Sridhara and Mark Daniel, who are both about to start college. 

GoalHawk lets you select either fitness, programming, or custom goals. If you’re not building your own custom plan, you choose a set of goals that comes from a partner site. Then you identify three to five Facebook friends who might support you in following the plan, and you send them a message asking them to help out.

One everything’s set up, GoalHawk will start giving you goals and deadlines, and you’re supposed to update the site every time you achieve a goal. If you miss a deadline, GoalHawk tells your friends that you slipped, and they’re invited to send you an encouraging message. It’s not just about nagging — your friends can also make pledges, for example promising to take you to a movie or buy you dinner if you reach a certain milestone. And ideally, those supporters would turn into GoalHawk users too, so that you’ve got a network of friends who are all trying to achieve their own goals, and lending support to each other as they do.