E-commerce is about shopping for products and services. Among other factors, a customer needs information to make a purchase decision. But the information required to make the purchase decision is not restricted to product specifications. So if you could inform the consumer about using the product, its pros and cons, its substitutes, and more, the customer would be more likely to buy. For ex. If a customer wants to buy a cosmetic product like lipstick, you could create an original article that addresses issues such as:
Color to match your skin tone
Color you should wear this season? or
Hottest shade this season?
How celebs wear red ?
If an article is helpful you created a high degree of engagement. And an engaged customer is more likely to purchase.
Ideas to keep in mind
Content marketing widens the net of your customer base. If you have a website with amazing products, and an amazing content like images or videos providing useful information that organically draws people in. Try to help, not to sell. Once the customer is hooked make sure to keep on adding some fresh content. Check this infographic on advantages of content marketing.
Content marketing can greatly enhance your SEO efforts, especially if you create timely, relevant content that relates to a specific keyword. The more people share your content, the more google deems it relevant. Once your content pages begin to climb the search engine rankings, your overall site will receive more traffic leading to more sales.
Content also helps in making your business more credible and trustworthy. By continuously creating resources that inform and educate customers about product and services shows your brand reputation, which helps draw in more fans and followers to your communication channel. Make sure you maintain quality standards.
Content marketing takes time and effort. Even though you won’t see result in a day but, you will be alive much longer.