With the influx of ecommerce, online retailers now require a competitive edge to combat the millions of other online spaces vying for web hits and purchases. Here is our list of the top online shopping sites that stand out from the crowd.
ASOS.com is the UK’s largest online-only style and beauty retail store, carrying over 50,000 branded and own label product lines across womenswear, menswear and accessories. ASOS.com allows visitors to narrow their search by trends and collection, as well as provides an online marketplace where you can buy and sell pre-owned vintage. In addition to ASOS.com’s vast social media presence (twitter, Facebook, Pinterest etc), the recently introduced “Fashion Finder” provides an opportunity for consumers to create and personalize outfits, look books and fashion videos.
Boutiques.com from the makers of Google.com. The visual-search technology behind the online fashion store uses complex algorithms that “look” for clothes in your style. On boutiques.com you can choose from wide range of garments and then seek for the visually similar garment to that particular dress and select from the one in your range.
3. Nasty Gal
Founded in 2006, NastyGal.com launched as an eBay store selling an assortment of highly curated vintage pieces. The international style source now offers new and vintage pieces that are handpicked by the NastyGal.com team. Setting themselves apart from the competition, NASTYGAL.com offers public “want lists” – a shopaholics answer to a wedding registry – that allows friends and family to freely search your most wanted pieces for birthdays, holidays, or just because they love you.
Zappos.com provides members with amazing deals on designer apparel and footwear. Regardless of your budget, Zappos.com promises not only the best prices, but the best service. Zappos.com provides a LIVE HELP service that acts as an instant messenger to their 24/7 on-call support team. If you’re having an issue with products, prices or have other inquiries, Zappos.com has humanized their online platform to ensure that you receive answers to your questions immediately.
ModCloth.com features more than 700 independent designers and their stock offers products that go beyond fashion and venture into the world of interior design. ModCloth.com’s “Be the Buyer” platform allows customers to be virtual members of ModCloth.com’s buying team and vote items from emerging designers into production via their ‘Pick It’ and ‘Skip It’ options. Results are posted via ModCloth.com’s active social community and voters are notified if their selections have made it into ModCloth.com’s stockroom.
Coming to you from Silicon Valley, California, Fitiquette.com is an online fashion boutique powered by a virtual fitting room. Members create a personalized virtual representation and use this replica to try on different styles and sizes of items offered on the platform. Members see a 3D representation of their model and the clothes they try on, from all 360 degrees. While Fitiquette.com is a relatively new online retailer, the site already boasts an impressive list of brands with a large increase expected in 2012.
Shoptiques.com is an innovative online retailer that allows customers to shop over 200 boutiques for one flat shipping rate. Shoptiques.com organizes its boutiques by neighbourhood, allowing consumers to “shop like a local”. It ships to places around the world, including the U.S., Australia, Canada and France. This one-stop shopping platform is not only a time-saver, but provides independent retailers with an opportunity to join an online community that services the entire world.
8. Mr Porter
MrPorter.com – male cousin to Net-a-Porter.com – launched in 2011 offers every major designer from Alexander McQueen to Ray Ban, it’s MrPorter.com’s online community that sets it apart from imitators. With features like STYLEPEDIA, an online style council offering tips from style icons such as N.E.R.D’s Pharrell Williams, and an iPhone app for on-the-go advice, men no longer have an excuse to look like Van Wilder.
Yoox.com concept is to buy up overstock or unsold items from previous seasons in “a direct relationship” from renowned fashion houses including Dolce & Gabbana, Diesel, Gucci, Armani and Cavalli, manufacturers or retailers and sell them on line at discounted outlet prices.
Net-a-porter.com an on line luxury fashion retailer. Since launching in June 2000, net-a-porter has established itself as a purveyor of luxury brands, successfully blending content and commerce. The site has a distinctive editorial format, features leading designers, iconic packaging and close attention to service and customer care.
Threadless designs are created by and chosen by an online community. Each week, about 1,000 designs are submitted online and are put to a public vote. After seven days the staff reviews the top-scoring designs. Based on the average score and community feedback, about 10 designs are selected each week, printed on clothing and other products, and sold worldwide through the online store and at their retail store in Chicago.
12. Rent The Runway
Known as the Netflix of fashion, RenttheRunway.com is a New York City based service that allows online shoppers to borrow high-end pieces by brands such as Proenza Schouler and Alice+Olivia and return after use for approximately 10% of the retail price. It’s simple: become a member (FREE!), select your style and size (up to six months in advance) and return following your agreed upon reservation time.