Even in the business world, “change” is a constant factor. From traditional stores and boutiques, various industries have launched their online stores and joined the emerging community of e-commerce. Although the most evident platform of e-commerce are websites, that doesn’t mean that it will not evolve over time. Since the technology being used by the global consumers are also upgrading, industries need to adapt to the trend as well. For this entry, we’ll present you with the upcoming changes in the e-commerce industry, so you can prepare as early as now.
The Shift to mCommerce
Online stores are now being ported to mobile platforms in the form of apps and responsive websites coined as “mCommerce.” Last year, it has been recorded that 29% of smartphone owners have used their device for shopping, which has increased majorly from last year.
Mobile commerce is the upcoming future of commerce, as studies proved that there are four times more smartphone users than computer owners. High-speed internet is pretty much accessible via 4G cellular networks, which, according to www.verizonwireless.com, is 10x faster than an average Wi-Fi. That is why analysts have predicted that mobile internet usage will take over the desktop by 2015.
Interactive Bargaining: adding a human element
Right now, most of the online shops are mere electronic catalog. Yes, you can reserve and purchase goods and have it delivered later, but you can’t actually bargain or ask for discounts and freebies before clicking the checkout button. A human element is still lacking as of the moment. In the future, Small Business Trends had mentioned the possibility of a live agent on virtual stores. Using a video chatting solution, visitors can ask and raise a specific question regarding the merchandise.
If this happens, it will be very beneficial to both the merchant and the buyer. It’ll lessen the chances of complaints and/or regrets. By adding a human element, there is a possibility of virtual sales talks and live product demonstrations.
The ability to design a product online is pretty much becoming prevalent these days. For instance, before purchasing a mobile device, the customer can customize the item before placing an order. According to a Nielsen article, this personalized customer service will drive the growth of e-commerce in the future as more people look forward to having the opportunity to customize the product that they are purchasing.
Interactive Display That Replaces Images
With the rise of augmented reality (AR) and 3D technologies, e-commerce may soon be flaunting their products with a more interactive, lifelike display.
With an AR-enabled websites, manufacturers can add layers of information into a single space. For instance, they can 360 degree rotate the actual item or view the before and after effect of using a product. The merchant simply needs to introduce a compatible mobile application that when used on their website, will enable the augmentation.
3D is also a good replacement or add-on to an e-commerce site since some high-end mobile devices and laptops are already capable with three-dimensional display. This technology will deliver a more realistic and better view of the merchandise.
As more people go online, online shops will definitely progress in the future. As you’ve seen, the industry adapts to the trend to provide consumers with a better service. What does the online commerce have in store for us?
Nadia Hyeong is a UK-based writer with a passion for technology, gadgets and games. She is also a keen football fan and she also maintains a passion for photography. Feel free to follow her on Google+ and Twitter.