Test, test, test: the mantra of all e-commerce website creators. Only your market knows the answers.
TESTING TOOL 1: USERTESTING.COM
At only $49 a test, UserTesting.com delivers incredible value for the money. For $49, you choose the test to be carried out and the demographics of the audience, and hit “Go.” Not much later, you get 10 pieces of highly detailed video and written feedback. Continue reading
In our last two post we provided you with tips on analytics and product page. Here we will discuss about the check out process. Don’t let this last hurdle of purchasing trip you up.
CHECK-OUT TIP 1: ALLOW GUESTS TO CHECK OUT
You need to be able to give very good reasons why forcing guests to register to purchase products is essential. Think of offline shopping. Do you have to open an account with a news agent to buy a newspaper? Of course not. Don’t make that mistake online. Allow guests to check out. But you also need to sell reasons why guests should register. It’s all about making it easy, now and in future. Continue reading
One of they keys to e-commerce success is a good product page. Here are a few tips to improve your product pages.
PRODUCT PAGE TIP 1: OBVIOUS CALL TO ACTION
Your “Add to basket” button is obviously key to your e-commerce website’s success. Make sure the button is not hidden, too small or confusing in any way. It should be above the fold and not difficult to click.
Get Elastic has a good article on “Add to cart” buttons; Continue reading
Analytics are the key to knowing what’s going on with your website. This section gives five tips for using Google Analytics to get the most out of your stats. If you have a high-traffic e-commerce website or wish to get even more in-depth with analytics, it might also be worth considering some higher-level analytics packages such as Coremetrics, Omniture or Webtrends.
We’ll focus here on more advanced analytics with the Google tool and assume that you know the basics of metrics. Continue reading
Every emerging startup has a fresh perspective but it sometimes becomes difficult for them to survive the wrath of time and competition. Hence it is important for all the e-commerce startups which have been launched already or which will launch in the future to keep in mind five important points that will help them be a successful venture. Continue reading
Founded in Mar, 2013 by Martijn van der Veen and Gert Jan Spriensma, Zazzy.me, the easy and fun way to create your own stylish jewelry online. It bring the design and production of jewelry to everybody with the help of modern 3D printing technology.
If you want to design jewelry your self today, you need to learn very complex 3D design skills that most jewelry lovers don’t have. Zazzy.me is so easy-to-use that it makes designing unique jewelry child’s play. Starting at $20 you can choose to make your own designed jewelry in Nylons, Silver or Metal with many shiny finishes. It enables you to be unique with your own designed rings, beads, necklaces and bracelets.
The private beta is live. Login to get the early access.
TTeen girls love celebrities and celebrity collaboration. The celebrity who’s wearing or designing the item and the magazine that cites the “look” are big influences. They’re coming of age at the height of the social network phenomenon.
It’s important to remember that even with all the virtual trying-on, sharing of looks on social feeds and so forth, teens experience it as entertainment, rather than research. Continue reading